Amazon Kindle Fire helped tablet ownership in America nearly double in less than a month, according to a new Pew report.?
December was a very good month for the tablet computer and e-reader industries, according to the?Pew Research Center.
Skip to next paragraphIn a new report released this week, Pew estimated that the share of American adults who owned tablet computers almost doubled between mid-December and early January, surging from 10 percent to 19. Meanwhile, during that same time frame, e-reader ownership also leaped from 10 percent to 19 percent.
"These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers," Lee Rainie?wrote?on the Pew Research blog. "However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted."?
Analysts attributed the growth in part to price drops on the entry-level Kindle and Nook e-readers, and the price-tag of the Amazon Kindle Fire, which retails for $200, three hundred bucks cheaper than the cheapest iPad. As we noted back in November, it costs Amazon?$201.70 to build each Fire, meaning the company is actually losing money on each device it sells.?
It's a gamble, essentially: Amazon is betting that you'll use the Fire to buy a whole lot of Amazon content, such as e-books and videos. Some even predict that this is the year that Amazon begins selling an e-reader for nothing, thus removing one of the last hurdles to e-reading bliss. Sound possible to you? Drop us a line in the comments section.?
For more tech news, follow us on?Twitter @venturenaut. And don?t forget to sign up for the weekly?BizTech newsletter.
state of play the national defense authorization act the national defense authorization act bcs rankings miguel cotto vs antonio margarito terminator salvation terminator salvation
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.